A 90‑day GTM sprint template for launching a managed security offering

We often see providers paralyzed by trying to build the "perfect" SOC before selling anything. A better approach is a focused 90-day Go-To-Market (GTM) sprint that runs commercial readiness parallel to technical build-out.

The 90-Day Sprint Structure:

• Days 1–30: Define & Validate. Don't just say "we do security." Define your specific wedge. Are you focused on MDR for mid-market retail? Cloud security posture management for fintech? Finalize the Service Description and pricing model.

• Days 31–60: Build & Enable. Develop the sales battle cards and the foundational operational runbooks (e.g., incident intake procedures). Train your pilot sales team.

• Days 61–90: Launch & Iterate. Select 3–5 friendly existing customers for a "soft launch" with discounted pricing in exchange for feedback. Test the operational processes under real conditions and refine the value proposition based on actual sales conversations.

For a blueprint on structuring a new service launch, see UC-02: 90‑Day GTM Sprint for GCC Launch, UC-05: AI Literacy & Certification Programme. If your team needs hands-on support executing this sprint, explore our SVC-03: Technology Innovation & GTM