Customer 360 + Segmentation for Growth

Potential verticals served

·        Telcos (churn/LTV)

·        Digital service providers

·        Retail/e‑commerce

·        Financial services

Expected value (what improves)

·        Improved retention via cohorts and segmentation

·        Better ROI attribution and measurement standards

·        Next‑best actions tied to operations

Value signals to track (example KPIs)

·        Retention/churn

·        LTV uplift

·        Conversion

·        Channel ROI visibility

LINKS → Services: SVC-01: Data & Analytics/SVC-04: Digital Commerce | Research Scenario: RS-06: Customer 360 for Telcos: From Churn Prediction to Next‑Best Actions